Pay-per-click (PPC) management refers to organizing and running a PPC campaign for maximum return on investment (ROI). It may sound simple, but there are many processes behind PPC management, such as keyword analysis, loading page creation, competitive analysis, channel targeting, PPC campaign monitoring, testing, etc. If you are in doubt about whether or not a PPC campaign launching is worth your money and time, we advise you to look at the following statistics before you reach your decision. For every $1 you spend on Google Ads, your business can make an average revenue of $2, and your brand awareness ...Read more
